Tone of voice guidelines
TOV concept and pillars
The main idea and defining traits of your brand's voice: emotional register, subtle intonation, and consistent characteristics that shape how your brand sounds across every touchpoint.
TOV spectrum
A precise mapping of where your brand sits on key voice dimensions: from playful to serious, bold to measured. This becomes your temperature gauge for consistent, intentional communication.
Do's and don'ts
Clear guardrails for your team. Specific language choices that amplify your brand personality, and traps that dilute it.
Copywriting examples
Samples of your tone of voice in action across channels. Social media, emails, website copy. The practical execution of all of the above.
Tone of voice + content strategy
TOV concept and pillars
The main idea and defining traits of your brand's voice: emotional register, subtle intonation, and consistent characteristics that shape how your brand sounds across every touchpoint.
TOV spectrum
A precise mapping of where your brand sits on key voice dimensions: from playful to serious, bold to measured. This becomes your temperature gauge for consistent, intentional communication.
Do's and don'ts
Clear guardrails for your team. Specific language choices that amplify your brand personality, and traps that dilute it.
Copywriting examples
Samples of your tone of voice in action across channels. Social media, emails, website copy. The practical execution of all of the above.
Content strategy
A strategic roadmap for what to create, when to post it, and how to turn content into a growth driver. Audience insights, content pillars, channel tactics, and editorial guidelines.
Consulting for personal and independent brands
TOV spectrum
Find your authentic voice. We map where you naturally sit on key dimensions, then refine it into something strategic and memorable.
Do's and don'ts
Simple rules that keep your communication sharp and on-brand. What to lean into, what to leave behind.
Copywriting examples
Practical copy tailored to your voice. Social posts, bio updates, email intros. Templates you can replicate and make your own.
Optional add-on: Content strategy
About
Sairy Romero
Venezuelan writer based in Mexico City. Senior Copywriter with 10 years of experience in branding, verbal identity, and content strategy for international brands and agencies.
I work with brands and founders who care about precision and cultural relevance. Those with taste, conviction, and a clear understanding that language shapes perception.
I help brands define the tone of voice that sets them apart, building verbal identities from scratch or refining what already exists. I translate strategy into language that works: consistent, strategic, and memorable.
Beyond consulting, I develop campaign concepts and scripts for commercial and cultural projects — work that requires a multidisciplinary and multicultural creative perspective.
Fiction writer and comedian in my free time.
Follow me on LinkedInGet in touch
I'll get back to you within 48 hours.